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Set it once and never again. Dialed in perfect stretch for comfortable all day, work or weekends on the go. Fast one handed on and off with a smart magnetic buckle.

We make overbuilt, good-looking gear that we actually stand behind. The OG is the belt you grab every day because it does the job without getting in your way. The kind of belt you stop noticing, which is the highest compliment a belt can get.

Quick Proof

All-day comfort stretch..not too little not too much
Adjust once and never again.
Secure, satisfying snap buckle.
Built to hold its shape. No bacon belt here
94-year No BS Groove Guarantee

The Groove Belt contains high strength neodymium magnets. Do not wear if you have a pacemaker or any other medical device that may be affected by magnetic fields.

New Belts

Groove Belt Gun Metal/Deep Stone

Groove Belt Gun Metal/Black

Groove Belt Black/Deep Stone

Groove Belt Black/Mossy Oak Bottomland

Groove Belt Walnut/Mossy Oak Bottomland

Groove Belt Gun Metal/Dark Earth

Groove Belt Gun Metal/Mossy Oak Bottomland

Groove Belt Walnut/Dark Earth

Hero Flag Groove Belt Black/Deep Stone

Hero Flag Groove Belt Black/Black

Groove Belt Carbon Fiber/Dark Earth

Groove Belt Carbon Fiber/Black